THE GREEN X CODE 1976 - 1989 - In the January
of 1976 I was asked if I would have
some photos taken for a possible road
safety programme for children - The
Green X Code. The Green X Code had been
in existence for three years and was
fronted by three personalities - boxer
Joe Bugner, pop singer Alvin Stardust
and footballer Kevin Keegan. In spite
of their involvement accidents to children
in the 4 -11 age group continued to
rise at an alarming rate and in 1976
had reached the horrendous figure of
40,000 children per year being injured
and killed on the roads in Great Britain.
After consultation between the Central
Office of Information and the Department
of Transport and their advertising agency
Ogilvy, Benson and Mather it was decided
to give the Green X Code a totally new
image with a superman type character
fronting the campaign and I was offered
the job. Without a doubt the Green X
Code campaign which lasted 14 years
was the best and most satisfying job
I have ever done. We filmed five lots
of three commercials and at the same
time the Department of Transport asked
me if I would like to prepare a show
that could be presented at the schools.
The commercials were hugely successful
and a large measure of the success was
due to the fact that the kids knew that
the Green X Code Man was really Darth
Vader and it was Darth Vader that was
giving them advice. I used to do three
schools per day, five days per week,
for eight months of the year and because
of the success of the campaign in the
UK I was asked to visit America, Australia,
The Caymen Islands, Barbados and British
Forces Bases all over the continent.
The net result was that in 14 years
I visited 700 towns and cities, over
2,000 schools and gave my talk to over
500,000 children. We reduced the road
accidents in the UK from over 40,000
per year to less than 20,000 and if
you added it all up the campaign had
actually saved over 250,000 children's
lives. In the year 2000 the campaigns
success was recognised when I was awarded
the MBE from HM the Queen at a Buckingham
Palace Investiture in June. Even now
15 years after the campaign finished
I am still recognised from my Green
X activities and people come up to me
at conventions to talk about the time
I visited their school when they were
children. A wonderful job, I would do
it all again tomorrow.
My TV credits include:
The Champions
The Beverly Hillbillies
The Saint
Department S
The Benny Hill Shows
Code Name
Callan
Ace of Wands
From a Birds Eye View
Dr. Who
Arthur of the Britons
The Tomorrow People
Doctor at Sea
The Kenneth Williams Show
Space 1999
Crossbow
[previous
page] |